The German personal care group Beiersdorf has started 2025 with a positive financial performance, registering organic growth of 3.6% in the first quarter, reaching sales of 2.69 billion euros, slightly above market expectations. This result reflects the company's resilience in a challenging global economic environment.
The dermocosmetics segment, with brands such as Eucerin and Aquaphor, stood out with an 11.4% increase in sales, driven by strong demand in emerging markets and North America. Nivea, Beiersdorf's flagship brand, recorded organic growth of 2.5%, consolidating its position in the global market.
Despite the growth of these three brands, the luxury brand La Prairie has experienced a drop of almost 18% in sales due, according to the company, to the Chinese market. However, Beiersdorf has explained that it continues to maintain its long-term confidence in the established strategy.
In the same press release, the company has confirmed that its organic growth forecast for 2024 is around 4% and 6%, despite anticipating a moderation compared to the 6.5% reported for last year. The projection reflects a prudent approach to global economic uncertainties and includes possible impacts from tariffs in the United States, a territory in which Beiersdorf has implemented measures such as increased inventories and adjustments in the pricing strategy to mitigate risks.
On the other hand, its CEO Vincent Warnery until the end of the year 2030.