The beauty sector continues to expand, although with a clear trend of change in the way consumers understand and perceive what personal care is. According to the news published by Modaes, the industry grew by 4%, driven less by traditional products and more by the rise of aesthetic injections and slimming cosmetics.
A growing global market
The beauty business maintains a sustained pace of expansion. Recent reports place the global market at more than 777 billion dollars in 2025, with projections to reach 1.4 trillion in 2034, which represents an annual compound growth close to 7%. In Europe, the cosmetics market amounted to 61 billion dollars in 2023 and is advancing at a rate of more than 5% per year.
In Spain, growth is even more accelerated: in 2024, the consumption of cosmetics and perfumery increased by 7.7%, exceeding 11.2 billion euros, according to data from Stanpa.
Injections: the star category
Within this evolution, traditional products and treatments, such as makeup and perfumes, are losing prominence compared to advanced aesthetics. The market for facial injections (dermal fillers, botulinum toxin, etc.) in Europe was valued at more than 2 billion dollars in 2023 and is expected to grow at rates of between 6.6% and 11% per year in the next decade. This confirms that it is one of the most dynamic categories within the industry.
The pull of slimming and functional products
Along with injections, products for slimming or shaping the figure are emerging strongly, as well as functional cosmetics that incorporate active ingredients with tangible benefits. Added to this is the expansion of beauty supplements, a market valued at 3.3 billion dollars in 2024, with growth close to 10% per year.
Less "decoration", more results
The trends collected by McKinsey in its State of Beauty 2025 report point to a more demanding consumer: decorative cosmetics are no longer enough. The public seeks visible transformations, health and well-being. Beauty thus becomes a hybrid sector, where traditional personal care coexists with technological and minimally invasive treatments that promise immediate results.
The 4% growth indicated by Modaes reflects a paradigm shift: the future of the market will not be led by makeup or perfumes, but by aesthetic procedures, cosmetics with functional benefits and comprehensive wellness products.