Sesderma incorporates Rosina Álvarez-Cascos as Marketing and Communication Director. With this signing, the Spanish dermatological laboratory strengthens the team of the project led by Luis Doussinague, its CEO and general director.
Álvarez-Cascos accumulates more than two decades of international experience in dermocosmetics. Her most notable stage was at Shiseido, where she was Executive Director Global Programs from New York. In recent years she has worked as a marketing and digital acceleration consultant.
The appointment comes at a time of change for the company, which has JB Capital as a reference partner. Sesderma is finalizing a strategic growth plan based on science and innovation, with which it wants to enhance its research profile and launch new products. Its goals are to increase its workforce, currently around one thousand professionals, and double its revenues in the medium term.
Doussinague explains that the firm has "a solid scientific base and great growth potential", and that it now seeks to translate this into better service and a closer relationship with the healthcare community. According to the CEO, the arrival of Álvarez-Cascos responds to the need to strengthen the team to accompany the development of the business.
The new Marketing and Communication Director faces a double challenge: to regain the brand's leadership in Spain, strengthening ties with the network of pharmacies, and to expand its international presence without losing the features that define it. "We want to strengthen our relationship with pharmacists and dermatologists, starting with Spain, and bring Sesderma's scientific knowledge to more markets", she states.