Tara Loftis has joined the brand as Global President and Chief Brand Officer, marking its first major C-suite hire since the alliance with Bansk Group in 2025.
Loftis landed at Byoma in early January 2026 and now leads all innovation, brand, marketing, science, and creativity for the business. Loftis joins Byoma from Galderma, which owns brands such as Cetaphil and Alastin in its portfolio. At Galderma, he was Global President of Dermatological Skincare, and before that, he spent a decade building iconic and now globally recognized brands like Fenty Beauty and Ole Henriksen within the LVMH group.
In her own words, Loftis acknowledges that she is *excited to guide Byoma toward becoming the leading dermatological care brand for the next generation*, maintaining her focus on real science, education, and connection with its community.Marc Elrick, founder and CEO of Byoma, highlights that Tara is **a generational leader with creative vision and commercial discipline**, perfect for driving the next stage of global expansion and redefining what modern skincare means