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Trends

The revolution of aesthetic medicine in Spain

Trends

Editorial

aesthetic medicine in Spain

Lush joins Barbie phenomena

Trends

Editorial

Lush x Mattel

What is signature cosmetics?

Trends

Editorial

Indie Brands Cosmetics

How does Generation Z buy?

Trends

Gen Z purchase behavior

Nutricosmetics, correcting what doesn't work from the in-side

Trends

Gema Herrerías

Nutricosmetics

Beatriz Ezquieta explains what co-marketing is and how it can be used in the beauty sector.

Trends

Co-Marketing

Barbiecore, or how brands fall for the Barbie phenomenon

Trends

Editorial

Picture of teaser of Barbie: the movie

From darkness to light. From fear to freedom

Trends

Marta Contijoch Palomo

Make Up

Interview to Cristina Carvajal (@caldesnud)

Trends

Editorial

Cristina Carvajal

Non-verbal communication, the key to reaching the beauty customer

Trends

Cristina Martín Frutos

Personalised attention and listening are essential for the final purchase decision. Photo: Unsplash (Clay Banks)

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