The trends that have marked this 2022

Social media continue to lead trends in beauty matters and hyaluronic acid remains

Editorial
29 of December of 2023
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Beauty trends 2022
Beauty trends 2022

Which have been the tendencies that more have seen this year 2022? Definitely, they come us some how many to the mind. And also, without thinking it, all know in the platform that has commissioned to give them power and strength: TikTok. We could take a paper, and aim an active, a cosmetic, a product of make-up, a tendency and a colour, and am safe, that when giving the turn to this paper, at least, one of the four, would have in common, Truth?

It is obvious that the nails have turned into something indispensable in this 2022, although the true, is that from does several years the care of nails has won terrain in the field of the cosmetic and every time find more businesses specialised only in the care of this part of the body. Since Rosalía appeared gone up to a stage with some nails of the most extravagant, without leaving indifferent neither to the assistants to the concert, neither to the public opinion, the semi-permanent enamelled and other manicures, began to generate follower. Besides, through TikTok, and also Instagram, the nails have turned into an indispensable of our image this 2022.

Triumph of the brands of celebrities

In the previous article of tendencies spoke on the products that had viralized thanks to the social networks. In this case, put the focus on the mark of cosmetics created by Selena Gómez, 'Rare Beauty', but another of the cosmetic signatures that has attained some figures of success during this 2022 has been the one of Hailey Bieber, 'Rhode Skin'. The skin of the model is exquisite, and his routines showing his products have been an excellent campaign to increase the sales of his mark.

On the other hand, Kylie Cosmetics also has aimed big profits and, although it was criticised by some his images in the laboratory in which it did not fulfil with the measures of security and salubrious suitable, this has not prevented that his labial have turned into one of the most purchased products.

The fever of 'Wednesday'

With the recent success of the series 'Wednesday' one of the tendencies that aim in 'Beauty Market' is that there is a "greater appetite by the dark and Gothic beauty". In TikTok, can find thousands of videos with inspired by make-ups the series as well as outfits and looks.

Niacinamide, retinol and hyaluronic acid

The researches of these three components have multiplied in the last year and is that the users wanted to know which products contained these three active, and how incorporate them in his routine of facial care. "How add niacinamide to the routine of care of the skin?" Or "What does the retinol by your skin?" They have been some of the key researches this year.

Although with less strength, the vitamin C also has turned into one of the most looked for components and more employed for the skin, sure, that in the next 2023 will come with strength.